Case Studies
Lawnmowers UK case study
OpenGlobal was approached by Cheltenham Mowers to manage the promotion of their new e-commerce website.
Lawnmowers UK
Cheltenham Mowers had three e-commerce websites, one had been running for 10 years and was well established, a second had been up and running for a few years and was becoming more successful, whilst the third, Lawnmowers-UK.co.uk, was a fairly new website that was looking to improve and create more sales as no real marketing strategy had been applied to it yet.
Strategy
After a thorough analysis of the promotional strategies used for the three websites, it was realised that several online marketing strategies had not been used for any of the websites yet. OpenGlobal embarked on a wide-ranging marketing strategy, encompassing a range of pay-per-click campaigns, an affiliate marketing campaign, a video campaign as well as assistance with search engine optimisation (SEO) and social media strategy.
It was important that the marketing strategy used for the lawnmowers-uk.co.uk website did not take sales away from the other two websites so it was important that there was no cross-over between the marketing strategies which could create competition between them.
Results
Visitor numbers have increased 1,250% in just over 3 months.
Within 4 months of the affiliate marketing campaign being set up, it was generating more than 60% of the total sales from this website. When combined with the rest of the sales strategy, the lawnmowers-uk.co.uk website sales have increased 1,425%.