The absolute basics of search engine optimisation (SEO)

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Dear [NAME],

There's a few must read articles in this edition of the newsletter, especially the first one! Search engine optimisation is critical for any success website, to make sure you understand what's involved, at least the basics.

I'd like to take this opportunity to wish all of our clients and contacts a merry Christmas and a prosperous new year.

The basics of search engine optimisation (SEO)

This turned out to be quite a long article, but it's well worth the read if you're trying to get better results from your website. It won't make you an expert in search engine optimisation, but you should understand the basics.

94% of websites are not written correctly

We recently conducted some tests on business websites in the Gloucestershire area and discovered that more than 94% of them were not written correctly and contained several errors. One of them had 617 errors on a single web page. Make sure that your website isn't suffering in the search engines from similar errors.

Use discount codes profitably

Discount codes (or voucher codes) are starting to become a popular method of building sales on e-commerce websites. But there are a lot of companies that aren't using them effectively and they may be doing more harm than good.