301 Redirection with 404 Detection

What happens if you change the location of a page on your website? How do the search engines know that the page has moved? What if you had a really good search engine ranking with your page, how do you make sure that the ranking is applied to the new location for the page?

The answer is using what is known as a 301 Redirect. If you change the location of a web page, you can set up a 301 redirect which is really just a pointer to the new location. This tells search engines and browsers to go to the new page, update the links and transfer the good will and search engine ranking to the new page. Without this, you new page will just be starting all over again from square one.

The 301 Redirect tool offered by OpenGlobal IT also has a clever addition which waits for "Page Not Found" errors (also known as 404 errors) on your site. If somebodytries to go to a page that no longer exists and doesn't have a 301 Redirect set up, it will notify you so that you can create a new 301 Redirect to point any future visitors to an appropriate page.