The W3C is an organisation set up by the major players on the internet (particularly the web browser developers) to decide on standards for the different web languages, such as HTML. For anybody who remembers creating websites in the early days of the web, before the standards, you will realise how important these standards are.
But what does it mean to you as a website owner?
The web has an reputation for being a cheap marketing channel. So there are a wealth of companies offering "budget SEO", or "SEO included" services. But are these services worthwhile? And if not, what is a realistic cost of SEO?
One of the main reasons that most web design companies are bad at marketing e-commerce websites, is that they don't understand the fundamental difference with the way you usually market an e-commerce site, compared to a normal brochure-style site.
There are lots of marketing channels that you can use to advertise a brochure-style website, but these are just nowhere near as cost-effective as the e-commerce-specific channels. This can make advertising an online shop, very expensive, and in a lot of cases, just not sustainable.
This is a question we are often asked. The client is eager to get their online shop up and running as soon as possible, and they want to get some plans in order for marketing, stock, etc.
So how long can it take, and how long should it take?
"Package inserts" are becoming quite a popular marketing tool over the past couple of years. It basically means adding extra things to the packages that you send out to your e-commerce customers to encourage repeat sales.
Usually, this is just leaflets for other products or a special offer. But last week, I encountered probably the best package insert policy that we've come across so far.
- Why we can't just give a quote for "such and such" a website
- Was the Mobilegeddon hype worth it?
- How to sell online effectively without competing on price
- What are your legal obligations under the Disability Discrimination Act?
- Which is the best content management system?
- Does social media help your SEO?
- Where can you advertise with affiliate marketing?
- Are you having problems getting a response from your web designer?
- Should you be worried about Google's announcement on mobile optimised sites?
- Google AdWords management service
- How to make money from adverts on your website
- How to budget for an e-commerce website
- 3 cheating ways to get on the first page of Google
- The Data Protection Act and friend-finder tools
- Should you use WordPress?
- Is Joomla the best content management system?
- The 2 types of website and why you might not need one
- Success on the web is not a box-ticking exercise
- How to take good product photos for your website, on a budget
- E-commerce Seminar: Selling Effectively on the Internet [POSTPONED]
- How to be totally spam-free, without a spam filter
- Some questions to test your web designer
- The basic legal requirements for your website
- Why we suggest that you break the law
- The dangers of the information age
- What NOT to tweet about
- Open Source software is insecure, right?
- Creating a good Google AdWords marketing strategy
- Affiliate marketing offer
- The 4 types of online advertising
- Getting on the web is not cheap
- How to advertise your products on shopping comparison and price comparison sites
- Improve your SEO and social media engagement with our blog writing service
- Should you run your own affiliate campaign or use an affiliate network?
- How to sell your products on cashback sites
- E-commerce destroys Jessops
- What's the cheapest realistic way to start selling online?
- New LinkedIn group for e-commerce in Gloucestershire
- Why we don't do "just hosting"
- Get your free advertising on Google Shopping while you still can