Affiliate marketing can be one of the most cost effective ways to promote your e-commerce website. But it also has high set up costs and a long build up period.
So where can you advertise using affiliate marketing?
Google's recent announcement about starting to use Mobile Optimisation as a ranking factor in their search algorithm from April 21st has got a lot of people worried. Some unscrupulous web design agencies are also contacting companies saying that April 21st is some kind of deadline where non-mobile-friendly sites will be penalised or rejected altogether.
So what's the truth? Should you be worried?
It's a story that we hear so very often.
"At the start of the project, the web designer was great at communicating. Everything went so well. We got on really well and we were really happy when the website went live."
"But over the next few months, things got worse and worse."
"Emails didn't get replies. They wouldn't return our phone calls. When we could get through to someone, they weren't very helpful and were just trying to get rid of us."
Why does this happen so often?
Google AdWords is a very popular way to advertise your website. But with all of the different settings and options, and with all of the analytical data that you're given, how do you make sure it works for you and doesn't just become a black hole for money.
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