Google AdWords is a very popular way to advertise your website. But with all of the different settings and options, and with all of the analytical data that you're given, how do you make sure it works for you and doesn't just become a black hole for money.
There are lots of free resources on the internet which are entirely funded through advertising. Online advertising is big business!
So, how can you get a piece of the action?
The title of this article is possibly misleading, because the 3 methods I'll be discussing aren't "cheats" in the sense that they're dishonest, or "black hat SEO". They are cheats because they are not the normal ways that you tend to try to get a first page ranking.
Let me just be clear, these are all legitimate techniques, recommended by Google.
There are an endless series of factors which can affect how much an website will cost when it comes to selling online. An article like this can't possibly do the subject justice.
But there are a few basic principles which you should address in your budgeting regardless of your functional requirements.
This is quite a brief article to just point out something that a lot of people haven't realised about the Data Protection Act (DPA).
Hopefully we all know that the main principle behind the DPA is that you can't divulge someone's personal information or contact details to a third party without their consent.
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