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Lessons from an "internet-only" company

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I meet lots of people who are disenfranchised with the web. They've had their fingers burned with a cheap website (or even an expensive one) that didn't produce results. They frequently come to the conclusion that the web just doesn't work, at least not for their industry, or they come to the conclusion that it's all just a big con.

This is a shame, and it's caused by the huge numbers of poor quality of web designers in our industry.

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What does your email address say about you

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Everybody has an email address these days. And there are countless companies offering email services, usually for free. Does it matter how you receive your email? Does it matter what your email address is?

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What not to do. Black Hat SEO techniques

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Search engine optimisation is about presenting your website in a way which search engines can understand it better, and hence rank it better. The search engines are aware that people actively optimise their websites so that they can get better rankings and in a lot of cases, they give hints on how to do this effectively.

However, there is another side of search engine optimisation which is to try to trick the search engines into giving higher rankings than the website naturally deserves. The methods used are known as Black Hat techniques, as opposed to the preferred White Hat methods.

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Web visitors don't always come to the front door

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When someone looks at your company brochure or catalogue, they will almost always see the front cover first, then flick through it from front to back. Or after looking at the contents page, will jump to the section that they want.

Your website is different. Not all visitors will see your homepage first then click on the links to get to the section that they want.

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Use the numbers game to your advantage

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A lot of companies assume that they only have one entry in the search engines per website. But it's actually per page.

Why does this matter?

Well, understanding this difference is crucial to understanding why blogging is so powerful.

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