Have you noticed those adverts that seem to know exactly what you've been looking at?
You look at some products online, and a few hours or days later, you notice adverts for those exact products at the exact same online shops that you were visiting. It's scary when you first see it.
So how does it work? And how can you use it in your online marketing?
The next seminar in the OpenGlobal series of free seminars will be on Wednesday 25th of November 2015 at Pure Offices, Gloucester, covering the topic of Selling Effectively on the Internet.
The seminar is aimed both at companies who do not currently sell on the internet, and those who are already selling on the internet but want to see better results.
The W3C is an organisation set up by the major players on the internet (particularly the web browser developers) to decide on standards for the different web languages, such as HTML. For anybody who remembers creating websites in the early days of the web, before the standards, you will realise how important these standards are.
But what does it mean to you as a website owner?
We've all received those vouchers from Google that offer £25 or £50 worth (or more sometimes) of AdWords credit. And a lot of e-commerce companies have wasted a lot of money starting off with these vouchers and throwing good money after bad.
It's so easy to waste money bidding on the wrong keywords and not understanding the correct ways to anaylse the results. So what can e-commerce companies do that's better than AdWords?
- How long does setting up an online shop take?
- The fundamental difference with advertising e-commerce sites over brochure websites
- Is this the perfect package insert policy?
- Why we can't just give a quote for "such and such" a website
- Was the Mobilegeddon hype worth it?
- How to sell online effectively without competing on price
- What are your legal obligations under the Disability Discrimination Act?
- Which is the best content management system?
- Does social media help your SEO?
- Where can you advertise with affiliate marketing?
- Are you having problems getting a response from your web designer?
- Should you be worried about Google's announcement on mobile optimised sites?
- Google AdWords management service
- How to make money from adverts on your website
- How to budget for an e-commerce website
- 3 cheating ways to get on the first page of Google
- The Data Protection Act and friend-finder tools
- Should you use WordPress?
- Is Joomla the best content management system?
- The 2 types of website and why you might not need one
- Success on the web is not a box-ticking exercise
- How to take good product photos for your website, on a budget
- How to be totally spam-free, without a spam filter
- Some questions to test your web designer
- The basic legal requirements for your website
- Why we suggest that you break the law
- The dangers of the information age
- What NOT to tweet about
- Open Source software is insecure, right?
- Creating a good Google AdWords marketing strategy
- Affiliate marketing offer
- The 4 types of online advertising
- Getting on the web is not cheap
- How to advertise your products on shopping comparison and price comparison sites
- Improve your SEO and social media engagement with our blog writing service
- Should you run your own affiliate campaign or use an affiliate network?
- How to sell your products on cashback sites
- E-commerce destroys Jessops
- What's the cheapest realistic way to start selling online?
- New LinkedIn group for e-commerce in Gloucestershire