It's all too easy as a non-technical person to assume that becoming a success online is a box ticking exercise. You've got a website, tick; you've had it "SEO'd", tick; you've got a twitter account, tick; you've got a mobile optimised website, tick. The list goes on.
Too many web designers and other "web" companies have given this impression because that's how they do business. They're not interested in making you succesful, they're just interested in selling their chosen service.
This creates a problem for us, because that's not how we do business, and it sometimes means that we lose a prospect.
When buying online, you can't pick up a feel the products, hold them in your hand and turn them around to see them at different angles. All you have to go on are the photos (or even better, a video).
So when selling online, your photos are vitally important.
The big mistake that most e-commerce companies make is to just use the stock photo from the manufacturer.
These photos are usually very professionally produced, but when all of your competitors are showing exactly the same photo, what makes you stand out?
Email spam is one of the great annoyances of the modern age. Sometimes it seems that no sooner have you created your new email address than it is deluged with spam.
Spam filters help to alleviate the problem, but they're far from perfect. They often miss spam and allow it through, whilst mistakenly filtering out genuine emails.
Yet spam is completely preventable.
The next seminar in the OpenGlobal series of FREE seminars will be on Tuesday 29th of April 2014 at the Gloucester Guildhall covering the topic of Selling Effectively on the Internet.
The seminar is aimed both at companies who do not currently sell on the internet, and those who are already selling on the internet but want to see better results.
There are no formal qualifications to become a web designer. There are no accreditations and there's no such thing as a chartered web designer. Literally anybody can set themselves up as a web designer, and from what we've seen, literally anybody does.
The vast majority of web designers have never run a successful web business themselves. And almost all of them seem to think that creating a website is just a design process. They can create beautiful websites that don't bring in any business.
So what can you do to avoid the cowboys?
Here are some questions to ask the next time a web designer is pitching for your business.
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