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With OpenGlobal we have created multiple websites to promote each service we provide for less money than we previously paid to operate one site. The speed, willingness and effectiveness of response has been exactly what we wanted.

Len Miller, InfoRoute


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Website Articles

What is W3C validation and why is it important?

The W3C is an organisation set up by the major players on the internet (particularly the web browser developers) to decide on standards for the different web languages, such as HTML. For anybody who remembers creating websites in the early days of the web, before the standards, you will realise how important these standards are.

But what does it mean to you as a website owner?


How much does SEO cost?

The web has an reputation for being a cheap marketing channel. So there are a wealth of companies offering "budget SEO", or "SEO included" services. But are these services worthwhile? And if not, what is a realistic cost of SEO?


The fundamental difference with advertising e-commerce sites over brochure websites

One of the main reasons that most web design companies are bad at marketing e-commerce websites, is that they don't understand the fundamental difference with the way you usually market an e-commerce site, compared to a normal brochure-style site.

There are lots of marketing channels that you can use to advertise a brochure-style website, but these are just nowhere near as cost-effective as the e-commerce-specific channels. This can make advertising an online shop, very expensive, and in a lot of cases, just not sustainable.


How long does setting up an online shop take?

This is a question we are often asked. The client is eager to get their online shop up and running as soon as possible, and they want to get some plans in order for marketing, stock, etc.

So how long can it take, and how long should it take?


Is this the perfect package insert policy?

"Package inserts" are becoming quite a popular marketing tool over the past couple of years. It basically means adding extra things to the packages that you send out to your e-commerce customers to encourage repeat sales.

Usually, this is just leaflets for other products or a special offer. But last week, I encountered probably the best package insert policy that we've come across so far.


More Articles...

  1. Why we can't just give a quote for "such and such" a website
  2. Was the Mobilegeddon hype worth it?
  3. How to sell online effectively without competing on price
  4. What are your legal obligations under the Disability Discrimination Act?
  5. Which is the best content management system?
  6. Does social media help your SEO?
  7. Where can you advertise with affiliate marketing?
  8. Are you having problems getting a response from your web designer?
  9. Should you be worried about Google's announcement on mobile optimised sites?
  10. Google AdWords management service
  11. How to make money from adverts on your website
  12. How to budget for an e-commerce website
  13. 3 cheating ways to get on the first page of Google
  14. The Data Protection Act and friend-finder tools
  15. Should you use WordPress?
  16. Is Joomla the best content management system?
  17. The 2 types of website and why you might not need one
  18. Success on the web is not a box-ticking exercise
  19. How to take good product photos for your website, on a budget
  20. E-commerce Seminar: Selling Effectively on the Internet [POSTPONED]
  21. How to be totally spam-free, without a spam filter
  22. Some questions to test your web designer
  23. The basic legal requirements for your website
  24. Why we suggest that you break the law
  25. The dangers of the information age
  26. What NOT to tweet about
  27. Open Source software is insecure, right?
  28. Creating a good Google AdWords marketing strategy
  29. Affiliate marketing offer
  30. The 4 types of online advertising
  31. Getting on the web is not cheap
  32. How to advertise your products on shopping comparison and price comparison sites
  33. Improve your SEO and social media engagement with our blog writing service
  34. Should you run your own affiliate campaign or use an affiliate network?
  35. How to sell your products on cashback sites
  36. E-commerce destroys Jessops
  37. What's the cheapest realistic way to start selling online?
  38. New LinkedIn group for e-commerce in Gloucestershire
  39. Why we don't do "just hosting"
  40. Get your free advertising on Google Shopping while you still can
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