The cost of joining an affiliate network is usually very high, and almost all of them now have a monthly fee too, which makes it look quite unattractive if you're new to affiliate marketing.
Alternatively adding an affiliate campaign plugin to your website is usually cheap and easy.
So what do you actually get for your money when using an affiliate network? And is it worth it?
There are literally hundreds of cashback websites and reward scheme websites around today. The principle is quite simple; just like a supermarket reward card scheme, like Nectar, when you spend with the partner websites, you get rewards, or cashback.
So, as an online retailer, how do you partner with these cashback sites?
In the early days of e-commerce, the only way to sell your products or services directly through your website was to spend tens of thousands of pounds employing a programmer to develop it from scratch. Thankfully, those days are over and there is a plethora of off-the-shelf e-commerce software packages. You can now get a website for free and start selling online for next to nothing.
But do these free/almost free offers really work?
It's not a nice start to the year when a well known High Street chain goes bust and more than a thousand people lose their jobs with only a few hours notice.
There are clearly many reasons for Jessops' downfall, but e-commerce has played a key part.
Or rather, a poor e-commerce strategy has played a key part.
We've just launched a new LinkedIn Group, Gloucestershire E-commerce, to help local companies who are selling their products and services online to help each other to make the most of their websites.
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