Case Studies
Kingfisher Rubber case study
Kingfisher Rubber approached OpenGlobal to redesign and promote their website which they had had for many years, but was not generating any custom.
Kingfisher Rubber
Kingfisher Rubber had originally had their website designed in 2001 and it was now looking a bit dated. The website had never been marketed or optimised for search engines and was only used as a reference point to show their product range.
They now wanted to take better advantage of their web presence, bring it up to date and improve their success with it.
Strategy
The original website no longer matched the company's branding so the site was completely redesigned and based on the company's image, colours and branding. The new website was initially search engine optimised to provide a base for an ongoing optimisation strategy.
A search engine marketing strategy was initiated to improve the natural rankings of the website over a range of keywords.
Results
Almost immediately there was a significant improvement in visitor numbers and within 6 months visitor numbers had tripled. Visitor numbers are now continually rising.
Search engine rankings have significantly improved with page one rankings for most of their primary terms, including some number one and two rankings.