Website Articles

The next seminar in the OpenGlobal series of free seminars will be on Wednesday 25th of November 2015 at Pure Offices, Gloucester, covering the topic of Selling Effectively on the Internet.

The seminar is aimed both at companies who do not currently sell on the internet, and those who are already selling on the internet but want to see better results.

We've all received those vouchers from Google that offer £25 or £50 worth (or more sometimes) of AdWords credit. And a lot of e-commerce companies have wasted a lot of money starting off with these vouchers and throwing good money after bad.

It's so easy to waste money bidding on the wrong keywords and not understanding the correct ways to anaylse the results. So what can e-commerce companies do that's better than AdWords?

The web has an reputation for being a cheap marketing channel. So there are a wealth of companies offering "budget SEO", or "SEO included" services. But are these services worthwhile? And if not, what is a realistic cost of SEO?

The W3C is an organisation set up by the major players on the internet (particularly the web browser developers) to decide on standards for the different web languages, such as HTML. For anybody who remembers creating websites in the early days of the web, before the standards, you will realise how important these standards are.

But what does it mean to you as a website owner?

This is a question we are often asked. The client is eager to get their online shop up and running as soon as possible, and they want to get some plans in order for marketing, stock, etc.

So how long can it take, and how long should it take?

More Articles...

  1. The fundamental difference with advertising e-commerce sites over brochure websites
  2. Is this the perfect package insert policy?
  3. Why we can't just give a quote for "such and such" a website
  4. Was the Mobilegeddon hype worth it?
  5. How to sell online effectively without competing on price
  6. What are your legal obligations under the Disability Discrimination Act?
  7. Which is the best content management system?
  8. Does social media help your SEO?
  9. Where can you advertise with affiliate marketing?
  10. Are you having problems getting a response from your web designer?
  11. Should you be worried about Google's announcement on mobile optimised sites?
  12. Google AdWords management service
  13. How to make money from adverts on your website
  14. How to budget for an e-commerce website
  15. 3 cheating ways to get on the first page of Google
  16. The Data Protection Act and friend-finder tools
  17. Should you use WordPress?
  18. Is Joomla the best content management system?
  19. The 2 types of website and why you might not need one
  20. Success on the web is not a box-ticking exercise
  21. How to take good product photos for your website, on a budget
  22. How to be totally spam-free, without a spam filter
  23. Some questions to test your web designer
  24. The basic legal requirements for your website
  25. Why we suggest that you break the law
  26. The dangers of the information age
  27. What NOT to tweet about
  28. Open Source software is insecure, right?
  29. Creating a good Google AdWords marketing strategy
  30. Affiliate marketing offer
  31. The 4 types of online advertising
  32. Getting on the web is not cheap
  33. How to advertise your products on shopping comparison and price comparison sites
  34. Improve your SEO and social media engagement with our blog writing service
  35. Should you run your own affiliate campaign or use an affiliate network?
  36. How to sell your products on cashback sites
  37. E-commerce destroys Jessops
  38. What's the cheapest realistic way to start selling online?
  39. New LinkedIn group for e-commerce in Gloucestershire
  40. Why we don't do "just hosting"

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